Keyword research and Tips
ASSIMILATING KEYWORD RESEARCH IS A CRITICAL STEP TO ANY SEO WORK YOUR BRAND DOES.
It can be extremely valuable in helping you drive the right traffic to your owned media and is often an oversimplified section of SEO.
Keyword research is when you find popular terms and phrases people are using in search engines to find your website or your competitors’ sites. Well, usually the popular search engines such as google and yahoo are what drives these keyword statistics.
This ultimately determines what search terms people within your target market are searching for and the format they want to consume that information. At Linkatry, we follow a strict three-step process when conducting keyword research.
~ CREATING A LIST OF TERMS YOU WANT TO TARGET
The first step after defining your broader SEO strategy (the SEO experts at Moz put together a is to create a seed list of terms you want to target.
For example, at Linkatry a couple of terms we always want to rank for is “URL shortener” and “link shortener.” These speak to who we are and what we do as a platform, and people who search these terms will be looking for a service like ours.
The trick to starting your list is to think of it from your prospects’ perspective. How would they search for the products or services you offer?
Finally, don’t be afraid to build a list to cover all aspects of your business. For example, at Linkatry we also help influencers and businesses maintain a consistent and distinguishable brand experience using branded links, so our keyword list includes terms that people would search for if they were interested in these aspects of our business.
~ USING A KEYWORD RESEARCH TOOL TO EXPAND THIS LIST
The second step is to expand this list using keyword research tools.
One of the most popular is Google’s free keyword explorer tool which suggests related terms as well as their monthly search volume related to anything you input.
~ CONDUCTING COMPETITIVE RESEARCH TO REFINE YOUR LIST.
This simply means visiting your competitors’ websites and see what they’re doing. This research should give you a list of many different types of keywords you can use to build out your content strategy or iterate upon the one you already have in place.
Some keywords will be very competitive in nature, meaning they’re harder to rank for because more people are searching for them. Some will be niche to your brand and others will be what’s known as “long-tail” search phrases, which are usually questions or very specific three- and four-word searches.
It’s best to have a mix of all three types of keywords in your strategy.
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August 19, 2020