Ways to Optimize your Website using linkatry

Ways to Optimize your Website using linkatry

25.Aug.2020
Using Linkatry to Optimizing Websites THOUSANDS OF LINKATRY LINKS ARE CREATED EVERY SINGLE DAY. THEY’RE USED ON SOCIAL MEDIA, IN EMAILS, ON PRINTED MATERIALS—EVEN ON WEBSITES. That last one is especially interesting to me, given the work I do at Linkatry as a web and digital marketer. As digital marketers, we are always looking to make changes to optimize the performance of our websites, whether it’s the copy, the color of a call-to-action button or even the destinations of hundreds of links all at once. In order to know whether these changes are truly successful, we need the right tools at our disposal. In this post, I’ll show you how Linkatry can be an effective alternative to other less intuitive tools to add, test, and track links on your website. Let’s get started. WHY CAN’T I USE MY WEB ANALYTICS OR TAG MANAGEMENT PLATFORM? THE TROUBLE WITH ANALYTICS PLATFORMS As robust as Google Analytics (and similar tools) are, there are still a few gaps. Google Analytics, for example, doesn’t show click data from multiple links that point to the same destination on one page. Say you have a link to your “About Us” page that lives in both your navigation as well as your footer. Google will show you the traffic you get to this page from other pages on your website in total. It won’t show you traffic separated by the individual links in your footer and navigation. Google Analytics does allow you to set up something called “event tracking,” which would be a solution to this problem. However, the problem with event tracking is that you need to add specific code to each website element you want to track for these visitor interactions. Implementing this code can be both tedious and time-consuming when you want to track more than a couple of links at once. When it comes to Linkatry links, all you need is front-end access to your website with the ability to add links, saving you time, hassle, and the need for extra support. WHAT ABOUT A TAG MANAGER? Google Tag Manager (and similar tools) is a tool that allows you to deploy changes to your website without modifying the actual code. One of its uses is to track button clicks and send that information over to Google Analytics.  There’s a learning curve with using any of Google’s free tools, but Tag Manager probably comes with the largest one, as you’ll need some knowledge of how tags and triggers work to get it set up properly. With Linkatry links, once your link is placed on your site, you will see your metrics in an easy-to-digest dashboard that populates data in real time, without needing any coding knowledge. WELL, WHAT ABOUT USING UTMS? You can use UTMs! In fact, we encourage you to use them in tandem with a Linkatry link. UTMs are tags you append to the end of your URLs to send specific information to your customer relationship management (CRM) platform, as well as your analytics software. For example, if you are running paid advertising on Google Ad Words you might have a URL that looks like this: www.exampleyoursite.com/&utm_medium=paid-search&utm_source=google&utm_campaign=branded&utm_content=ebook&utm_term=branded-keyword The UTM tags on this URL are everything you see after the domain. The medium is paid search, the source is Google, the campaign is non-branded, the content is an ebook and the search term is “non-branded keyword.” With these parameters in place, the URL can be sent to Google Analytics and Salesforce (or another CRM) to do down funnel analysis on which ads, keywords, channels, and campaigns perform the best. You can use UTMs on your website in the same way. If you have a banner, button or link on your site that you want to track the performance of you can append a UTM parameter to understand what interactions with this onsite element are doing for your business. If you haven’t created UTMs before, no need to worry. Google provides a free URL builder that makes it simple to plug and place. So problem solved right? Not quite. There are reasons to hide your UTMs. For one, they reveal to your visitors and competitors the types of campaigns you are running. An easy hover over any link will show the URL string, UTMs included. Another reason is they can be hard to organize, as well as be a bit ugly. When I’m visiting a website I like to see the link I’m about to click before I take action and when I see UTMs they are usually pretty off-putting. CONCEAL YOUR UTMS WITH LINKATRY LINKS This is where Linkatry links come in. With Linkatry links you can customize and brand all your links that so they tell your audience exactly where they point to. For example, say you wanted to track clicks to your top right navigation button. You can use a branded Linkatry link and give a clear indication to your visitors what the link is. For example, sliceo.pizza/nav. This also saves time and confusion when configuring your link reports, since it’s clear where each link points to.  TIME TO TEST So you’ve created your Linkatry account and are ready to add links to your site but you’re stuck on what to test. One test that’s common with Linkatry links is adding them to your footer or navigation call-to-actions. Call-to-actions are what you should test most as they generally lead to sign up or other pages with a form to fill out, which will drive leads. You can test copy, placement, and color, among other things. Every time you do you’ll see the change in clicks in real-time in your Linkatry campaign management report.  

Read more

Best ways to use Linking

Best ways to use Linking

25.Aug.2020
Best Practice for Link Shortening Can linking be done better? People don’t really challenge the unchallenged because as it is if a link gets you to the destination it is sufficient for some people ,which is not the best case out there. Links can offer so much more than just normal chit chat when they are thoroughly optimized to be efficient. With Linkatry you can make most of your links as foolows: 1 – SHORTEN YOUR LINKS Shortening your links makes them more: Versatile – can use them online and offline Memorable – they’ll have fewer characters Forgiving – you can redirect their destinations  Create a Linkatry account to get started. 2 –  CUSTOM DOMAIN FOR BRANDING If you’re new to our community, here’s something branded links attract 34% more clicks than generic links. People are more likely to trust your branded links (compared to your bit.ly links) because they recognize them as yours. As a result, using branded links can boost your click-through. 3 – CUSTOMIZE THE BACK-HALF OF YOUR LINKS Replace the randomly generated letters and numbers with a custom call to action. Showing your audience where you’re sending them gives them more assurance that they’re clicking through to the right place. Link Swapping or Changing You create a shortened link and share it across 12 different networks, then one day down the road, the page your link points to is taken down. Good luck finding and changing all those old links… You’re screwed! Not anymore. With, your own links. If you want to change out the destination URL, you can. It takes just a couple of seconds and those 12 links you shared all those months ago will automatically update. Crisis averted.   5 – GENERATE A CORRESPONDING QR CODE FOR OFFLINE USE QR Codes allow Smartphone users to easily scan a code instead of having to type a link into their browser. You can easily generate a code on any link in Linkatry and capture engagement with it as you would any other link. 6 – TRACK & COMPARE CROSS-CHANNEL LINK PERFORMANCE Using the Campaigns feature in Linkatry, you can manage and measure link activity across campaigns, influencers, internal communications, and more.   You can track results from your campaign dashboard, which allows you to see how each channel in your campaign is performing at a high level as well as more granularly. The example above illustrates how an educator might use Campaigns. 7 – CREATE SMOOTH MOBILE EXPERIENCES USING DEEP LINKS Point mobile users to a specific location in your app, rather than a web browser using easy-to-create mobile deep links. If they don’t have your app installed, you can invite them to download it or lead them to the mobile web experience. {{Links are the next big thing and those who can benefit from it are using its services. Linkatry is a URL shortener provider with best UI/UX and support systems are top notch}}

Read more

Tips for keyword reseach in simple steps

Tips for keyword reseach in simple steps

25.Aug.2020
Keyword research and Tips   ASSIMILATING KEYWORD RESEARCH IS A CRITICAL STEP TO ANY SEO WORK YOUR BRAND DOES. It can be extremely valuable in helping you drive the right traffic to your owned media and is often an oversimplified section of SEO.  Keyword research is when you find popular terms and phrases people are using in search engines to find your website or your competitors’ sites. Well, usually the popular search engines such as google and yahoo are what drives these keyword statistics. This ultimately determines what search terms people within your target market are searching for and the format they want to consume that information. At Linkatry, we follow a strict three-step process when conducting keyword research. ~ CREATING A LIST OF TERMS YOU WANT TO TARGET The first step after defining your broader SEO strategy (the SEO experts at Moz put together a  is to create a seed list of terms you want to target. For example, at Linkatry a couple of terms we always want to rank for is “URL shortener” and “link shortener.” These speak to who we are and what we do as a platform, and people who search these terms will be looking for a service like ours. The trick to starting your list is to think of it from your prospects’ perspective. How would they search for the products or services you offer?  Finally, don’t be afraid to build a list to cover all aspects of your business. For example, at Linkatry we also help influencers and businesses maintain a consistent and distinguishable brand experience using branded links, so our keyword list includes terms that people would search for if they were interested in these aspects of our business. ~ USING A KEYWORD RESEARCH TOOL TO EXPAND THIS LIST The second step is to expand this list using keyword research tools.  One of the most popular is Google’s free keyword explorer tool which suggests related terms as well as their monthly search volume related to anything you input. ~ CONDUCTING COMPETITIVE RESEARCH TO REFINE YOUR LIST.  This simply means visiting your competitors’ websites and see what they’re doing. This research should give you a list of many different types of keywords you can use to build out your content strategy or iterate upon the one you already have in place.  Some keywords will be very competitive in nature, meaning they’re harder to rank for because more people are searching for them. Some will be niche to your brand and others will be what’s known as “long-tail” search phrases, which are usually questions or very specific three- and four-word searches.  It’s best to have a mix of all three types of keywords in your strategy.    SIMPLE STEPS TO IMPROVE YOUR SEO CONTENT   DIGITAL MARKETING     August 19, 2020 Linkatry @Linkatry FEATURED CONTENT  

Read more

URL shortener and its uses

URL shortener and its uses

18.Aug.2020
The outmost Guide to how you should use a URL shortener It’s a peculiar question as many individuals still can’t grasp the idea of a URL shortener, and since we(linkatry) as a site are here just to sort that out. So, it is only fair to first explain what a URL shortener is. Let’s discover together how we can give you an entire summary of this massively evolving industry. What is an URL shortener? A URL shortener is a tool that simply takes a long URL and turns it into something small. You can customize your own URL with just a simple click with linkatry. It’s the easiest and fastest way to make your website and ad campaign more noticeable. One thing that needs to be mentioned is that a URL shortener is also known as a link shrinker, link shortener, link compressor, a vanity URL creator, URL condenser.... and so on. This just means that people have a way to take something drastically long and boring and make it something short and digestible.   Uses of a URL shortener: Earlier there were just a few things one could do by shortening a link but now people have come a long way than that. Some of them are listed below Link Shortening It’s much simpler to share a small URL than ones with random long numbers. Which URL are you going to link in your presentation? A lengthy one that unnecessarily has a long URL or a simple one. Which URL would be most rememberable in a networking event? I say something that clearly states my business with it such as Kumarinfo.link/card. It’s that simple. To get more click-throughs one must be presentable enough link shortening allows  Custom URL shortener It is one of the best ways to create a link as it gives more than the freedom to choose the name of the link rather it helps you with creating brand awareness. URL shorteners that can be changed are highly recommended by us as it gives you more space to work on it Link Masking It’s a double-edged sword since a shortening URL allows you to mask the original web address. but; the downside is this can also be used by spammers and hackers to hide malicious links from us. Thankfully security protected sites such as chrome stop these breaches. Link tracking  In the digital marketing world tracking is everything every aspect of a campaign is tracked from top to bottom which allows one to make informed decisions. You can easily use a URL shortener to track your new shortened link. {{URL shorteners are a necessity of the modern era as more people turn to form online ventures it is consideringly getting harder day by day to stand out. as such, a unique URL is one of the few ways to distinguish yourself from the crowd }}

Read more